MNRK MUSIC GROUP TAPS MICHAEL FRICK AS VP, CREATIVE SERVICES FOR ITS MUSIC DEPARTMENT
(July 25, 2022) MNRK Music Group (“MNRK”) has tapped Michael Frick as its new VP, Creative Services, for its Music Department. Michael is based in Los Angeles and reports to Maria Alonte, MNRK’s SVP, Music Department.
In this newly created role, Frick will be the Music Creative in brand partnerships and synch for MNRK’s Music Dept. He will handle day-to-day synch activity for artists and writers in MNRK’s global group in the advertising/brand marketing space. In addition, he will be working alongside the Music Supervision team, providing creative services to brands as a music strategist/ consultant.
Alonte says, “Michael continues to be one of the most respected talents in music curation and strategy in the brand space. With Michael on board, our music department is even better equipped to be the music solution for any visual media need. We are thrilled he has joined our team!”
Frick says, “I’ve always admired the way Maria and the MRNK team advocate for their artists. With the continued proliferation of media platforms, there are more opportunities than ever for music discovery and more touchpoints for artists and brands to tell their stories. The MNRK Music Department is dedicated to helping our artist and brand clients come together to design high-level creative solutions built on rights-driven strategies.”
Frick has worked with brands and creative content teams on music strategy and supervision throughout his career. A former music journalist, he speaks the complex language of branding, advertising, integrated tv, and web3.
In 2003, Frick founded music production and incubator, Mophonics. Key moments in his career include supervision for the launch of iTunes, producing the first custom song for an Apple ad, and signing GRAMMY-nominated Foster the People’s Mark Foster as a composer to score brand campaigns, which was the catalyst to Foster writing the critically acclaimed, chart-topping “Pumped Up Kicks.” He has also worked with Linda Perry, Thievery Corporation, Fitz & the Tantrums, and Michael Franti, among others. He has designed integrated music platforms for such brand campaigns as Apple, Visit California, Discover Los Angeles, Quickbooks, Cadillac and Verizon. Michael is a member of the Guild of Music Supervisors and the Television Academy.
MNRK has a leading, unique music department that directly services film, TV, and commercial and video game producers to give its music the inside track for synch licensing, soundtracks, composer work, etc. The company provides a turnkey music solution for any filmed content. The company has 5 on-staff Music Supervisors and a global synch team working in all visual media.