JAMAICAN DANCEHALL ARTIST NADG PREMIERES VIDEO FOR GLOBAL HIT “WE A RUN E GRUNG”
Kingston, Jamaica: The highly-anticipated music video for the viral TikTok sensation, ‘We A Run E Grung,’ by dancehall artiste Nadg, was released today! Released in December 2022, the track produced by Seanizzle and DJ Genesis has taken social media by storm with the #WeARunEGrungChallenge created by Xclusiv Dancers. The challenge had dance videos amassing over 100 million views and nearly 10 million likes, whilst the song topped the Apple iTunes and Billboard Reggae charts.
An excited Nadg explains, “It’s a joy to see how far the song go in such a short time. I was very excited to shoot the video, and now I’m even more excited to see the reactions and how far the song will go now with the video to match. I’ve received much love and support locally and internationally over the past six months. I’m looking forward to seeing it continue.”
The ‘We A Run E Grung’ music video, directed and produced by Acroscopic Studios headed by Rickroy Williams, promises to be a visual feast to match the energy and global impact of the viral hit. The music video aims to enhance the powerful, energetic rhythm of the track with a cinematic portrayal of the city’s inner streets, offering an authentic visual narrative to complement Nadg‘s authentic vocals. The gritty urban backdrop amplifies the song’s raw edge and underscores Nadg‘s deep connection to his roots in Waterhouse, further grounding the hit in the realities and vibrancy of street life.
Video Director Rickroy added, “I teamed up with Ro’Gue Regal on this project in a deliberate move to capture the spirit of the song. The video features popular local dancers like Pata Skeng, Snow, Sara Bendii, Energy, Expensive and Monster Boss, to name a few. We know them for their energetic and infectious street dance styles. Their presence adds an exciting dimension to the video.” He continued, ‘It underscores the wealth of talent that emerges from the streets of Kingston.”
The video aims to engage viewers through the allure of the hit track and a visual celebration of inner-city culture, talent, and resilience. This captivating blend of music, dance, and imagery creates an experience that promises to be as infectious as the track itself.
‘We A Run E Grung‘ has captured the global audience’s attention through a classic hip-hop sample intertwined with Nadg‘s impressive lyrical finesse. The track’s original version was produced by superb dancehall producer Seanizzle and London’s DJ Genesis. However, the remixed version caused a sensation, encouraging listeners worldwide to participate in the dance challenge.
Initially breaking out from its TikTok origins, ‘We A Run E Grung‘ has garnered significant airplay across radio stations in the USA, notably from Ebro at Hot 97, extending to Canada, Africa, Australia, the Caribbean, Europe, and Jamaican radio and dancehalls. The track has also earned robust support in the UK from influential tastemakers such as Ras Kwame and Shayna Marie (Capital Xtra), Davda (Kiss Fresh), Shortee Blitz (Kiss FM UK), as well as Seani B and Nadia Jae (BBC Radio 1Xtra).