MOTHER MOTHER REIMAGINES VIDEO VIRAL HIT “HAYLOFT I”
SINGLE HAS OVER 300M GLOBAL STREAMS +
OVER 800K TIKTOK USES
NEW “HAYLOFT II” SONG AND VIDEO OUT ON JAN 28
Watch here:
https://smarturl.it/HayloftIPremiere
(January 12, 2022) Mother Mother release a cinematic reimagining of their 2008 single, “Hayloft I,” which has been rediscovered by music fans everywhere. The single has garnered over 300 million streams and has over 800 Tik Tok uses.
The new video was directed by Emma Higgins (Jessie Reyez, Tegan & Sarah, etc) and brings the menacing story to life, with young lovers being threatened in the dark.
The band elaborates, “’Hayloft’ is a song that took on a life of its own, thanks to our fans, both old and new. We felt that the song, and the characters within it, deserved a more thorough telling of their story; a modern visual for a song that has been pivotal in helping us to connect with new people all over the world.”
Mother Mother will be releasing a sequel track and video on January 28, titled “Hayloft II” as part of the deluxe version of the band’s recent album Inside; both the song and video continue the story of the fan-beloved characters from the original “Hayloft.” Additionally, the band just embarked on a completely sold-out U.S. tour on January 7, which will hit all major markets before wrapping up in Atlanta, GA on February 6th.
MOTHER MOTHER, comprised of Ryan Guldemond, Molly Guldemond, Jasmin Parkin, Ali Siadat and Mike Young, has had a whirlwind decade; over 1.3 billion streams and views, more than 15 million monthly listeners and counting on digital platforms and 3.1 million Shazam searches. The band had a recent feature in Rolling Stone, a performance on The Late Late Show with James Corden, and made several appearances of late in Billboard’s Emerging Artist Chart, as well as topping Lyric Find’s global and US lyric search charts.
In their native Canada, MOTHER MOTHER has had many top 10 singles on the alternative radio charts, including #1s for weeks on end and the crown of most airplay for any alternative act at radio for multiple years running.
Globally, the band’s avid fanbase continues to grow exponentially, as their presence on TikTok organically exploded during the fall of 2020 during lockdown. A variety of songs from O My Heart and Touch Up were used virally on the platform over 325 million times, resulting in millions of streams and new followers on streaming platforms and socials.
US 2022 Tour Dates:
Jan 07 – White Oak Music Hall – Houston, TX – SOLD OUT
Jan 08 – Scoot In – Austin, TX – SOLD OUT
Jan 09 – The HiFi – Dallas, TX– SOLD OUT
Jan 11 – The Van Buren – Phoenix, AZ – SOLD OUT
Jan 12 – Music Box – San Diego, CA – SOLD OUT
Jan 13 – Regent – Los Angeles, CA – SOLD OUT
Jan 15 – The Fillmore – San Francisco, CA – SOLD OUT
Jan 17 – Wonder Ballroom – Portland, OR – SOLD OUT
Jan 18 – Neptune Theatre – Seattle, WA – SOLD OUT
Jan 21 – Summit – Denver, CO – SOLD OUT
Jan 23 – Metro – Chicago, IL- SOLD OUT
Jan 25 – Saint Andrew’s Hall – Detroit, MI- SOLD OUT
Jan 26 – Beachland Ballroom – Cleveland, OH – SOLD OUT
Jan 28 – Town Ballroom – Buffalo, NY- SOLD OUT
Jan 30 – Paradise Rock Club – Boston, MA – SOLD OUT
Feb 01 – Theater of the Living Arts – Philadelphia, PA – SOLD OUT
Feb 02 – Irving Plaza – New York City, NY – SOLD OUT
Feb 04 – 9:30 Club – Washington, DC – SOLD OUT
Feb 05 – The Underground – Charlotte, NC – SOLD OUT
Feb 06 – The Masquerade (Heaven) – Atlanta, GA – SOLD OUT
For additional details, go to: https://www.mothermothersite.com/